• Digital Marketing Specialist

    Job Locations US-NY-Jericho
    ID
    2020-1080
    Type
    Regular Full-Time
  • Who We Are

    Darby is an ongoing American success story.  We were founded in Brooklyn, New York in 1948 as a single mail-order catalog.  Today, we are one of the nation’s largest providers of dental supplies and solutions, offering more than 50,000 products and an extensive range of capital equipment, software, technology and repair services. 

    We are a group of down-to-earth, passionate people who look out for one another.  You will find a positive, upbeat team, great work-life balance, and a collaborative environment where you can thrive throughout your career!

    What You Will Do

    The Digital Marketing Coordinator will support and optimize Darby Dental Supply’s digital marketing initiatives. Your creative thinking skills and strategies will be an essential part in driving our digital narrative, enhancing our organization's image, improving digital communication with clients, and encouraging business growth through effective campaigns. You should be creative and innovative, multimedia savvy, well-organized, and possess excellent written and verbal communication skills. A firm grasp of the different digital touch points, driving highly effective digital campaigns, enhancing user experience, and delivery of digital objectives is required.  

    Specific responsibilities to include:

    • Work with designers and other creative contributors to create both original and shared content, sourcing images and artwork, programs & posts for all relevant Darby Dental social media channels/properties.
    • Support marketing and social media initiatives/campaigns, develop various digital marketing material, maintain monthly/weekly digital marketing calendar to support and streamline broader marketing and business objectives
    • Together with the Digital Marketing Manager define brand identity and tone for social media outlets
    • Collaborate with team members on product and service launches from concept through development, delivery, launch and post-launch.
    • Monitor social media activity for Darby Dental. Respond to questions & feedback as needed.
    • Monitor digital marketing metrics, KPIs, and goals. Make recommendations for improvements
    • Develop and maintain paid advertising as needed and negotiate sponsorship agreements

    What We Need In You

    • Bachelor’s Degree in Marketing or Advertising, preferred
    • 1 year of experience producing and/or managing digital content
    • Must be passionate about providing our customers with a great digital experience by listening, interacting and producing innovative content
    • Strong knowledge of digital platforms (Instagram, Facebook, LinkedIn, Twitter, and new trending commercial channels
    • Working knowledge of CMS
    • Excellent writing, editing, presentation and communication skills
    • Must be highly organized with a strong attention to detail
    • Knowledge of web analytics, tracking and
    • Project Management experience preferred
    • Detail-oriented with the ability to multi-task and meet deadlines with minimal supervision

    Why Join Team Darby

    With a history of financial stability and aggressive growth, you will have the opportunity to build a career path with us.  We are pleased to offer:

    • Comprehensive Medical and Dental benefits
    • Vision Plan
    • 401(k) Savings plan with company match
    • Life Insurance
    • Flexible Spending Accounts
    • Disability Insurance
    • Employee Assistant Program
    • Generous Paid Time Off
    • Paid Holidays
    • Flexible work hours
    • Work-Life Balance
    • On-site Fitness Center (Jericho office only)
    • Opportunities to give back to your local community

    EEO Statement

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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